Listen to this articleBethpage Federal Credit Union is rebranding under the new moniker FourLeaf Federal Credit Union. The rebrand is expected to take effect in the first quarter of 2025.
The new name aims to highlight the credit union’s “commitment to growth, prosperity and abundance for its members and the communities it has served for the past 83 years.”
“As we navigate an ever-evolving landscape, we recognize the importance of adapting to meet the changing needs of our members and our markets and exploring new ways to grow and expand,” Linda Armyn, the credit union’s president and CEO, said in a news release.
“I’m thrilled to lead Bethpage into our next chapter as FourLeaf in a way that acknowledges the incredible foundation we have built, our ties to our Grumman history, Long Island, and a future filled with infinite possibilities,” Armyn said.
The credit union has more than 480,000 members and $13.4 billion in total assets.
Designed to reflect the future, the new logo brings in two intertwined infinity symbols, keeping the orange color to celebrate Bethpage’s history and incorporating a deeper blue to honor its Grumman founders.
“This rebrand comes at a time when we are stronger than ever.” Armyn said. “We are well-prepared to create and embrace new opportunities that will enhance the members’ experience, expand our reach, and enrich lives in even more communities. We are growing, and the Bethpage name, while so close to our hearts, was limiting. As FourLeaf, we will harness our positive momentum to empower our organization and membership to thrive.”
Over the past year, Bethpage opened four new branches including Sunnyside, Queens; Ozone Park, Queens; Cherry Hill, New Jersey; and the new Station Yards community in Ronkonkoma. Forest Hills, Queens, will be opening in early 2025 along with two other Queens locations later in the year. The credit union currently operates 36 branches with a member satisfaction rating of more than 85%. Beyond New York and New Jersey, the credit union serves members nationwide through a virtual branch and Digital Home Lending program.
“We are the same organization at our core. Our values and vision to enrich the lives of our members, employees, and in the communities we serve remain true. As FourLeaf, that drive and ambition will only be elevated to offer even more value, resources and solutions to our current and future members,” Armyn said.
Earlier this month, the credit launched Bethboards, designed to showcase and boost women-owned businesses. The Bethboard campaign will continue indefinitely, a spokesperson said.